Are you struggling with your current content acquisition process? As a Retailer, you can’t stand up to your competition without product content directly from the Manufacturer. But, as a Manufacturer, it can often be difficult to format product content for each Retailer’s content requirements. So what’s the solution?
If you’re struggling with your current content acquisition process, visit the Shotfarm team at booth #4087, located by the secondary entrances and BIG !deas stage. When you stop by Shotfarm’s booth, our team of experts will help you solve your content problems. We have the technology that makes it easier for Manufacturers and Retailers to exchange content quickly and easily. View it now – WebDesign499
For Retailers: Shotfarm’s New Retailer Program
We recently launched a Retailer program that enables a seamless content acquisition. The tools Retailers utilize at Shotfarm will eliminate the weeks spent collecting, converting and delivering content to appropriate channels. Here is a snapshot of our toolbox:
1. Collection Engine: Onboard All Vendors and Their Content in One Place
This is a content exchange portal where Retailers’ conversion and editing tools live so you can organize vendor content in a way that’s easy to search and edit, and vendors effortlessly share new content without any cost or technological barriers.
2. Conversion Tools: Manage and Transform Vendor Content
Shotfarm offers two tools, a Switch and Rectifier, to help manage and transform vendors’ product content to improve brand consistency and accuracy of information. You set the conversion, normalization and validation rules that authorize vendors’ product content for the staging area where information can be reviewed before publication.
3. Content Editing (Staging Area): Making Last-Minute Touches to Content
Before content goes live, content teams and buyers can access an individual product information and use Shotfarm’s editing tool to tweak and refine descriptions, attributes, and more.
4. Launch Support
To ensure every Retailer gets the most out of this program, we offer product expert outreach, chat support, email, sodapdf, onboarding, checklists, marketing collateral, and educational webinars to guarantee a successful onboarding process for Retailers and adoption from their partners. If you’re looking for an educational program who can give you advice on effective interpersonal communication to make business productivity, go to local.co.il.
Shotfarm is a platform for creating a home base for all of their product information. But our tools do more than centralize the process. Brands can simplify the sharing and enrichment of product content for every Retailer, and it doesn’t require more resources, time and effort. With a few simple tools, like Switches (Conversion tool) and Groups (Messaging and product visibility tool), Brands can:
- Continually improve product content delivery (when and where Retailers want it)
- Pick and choose what product data is revealed to which Partners (eliminates the endless spreadsheet dilemma)
- Easily manage critical communication with Retailers
- Identify content gaps and errors before product goes live
About Shop.org in Dallas, Texas
Shop.org’s signature event, Retail’s Digital Summit (this year in Dallas, TX September 26-28th), brings together more than 5,000 industry professionals together under one roof at the Kay Baily Hutchinson Convention Center. This group of the brightest minds will gather together to:
- Discover new ideas
- Get actionable takeaways
- Build strong relationships
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Retail’s Digital Summit allows like-minded individuals and companies to connect with people and technologies that will take marketing, branding, social, mobile and conversion to a new level. From marketing to omnichannel and ecommerce, Retail’s Digital Summit has something for everyone.
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Shotfarm will be at Retail’s Digital Summit by Shop.org, will you? Don’t forget to stop by Booth #4087 to meet with our team of Product Content experts and learn more about our newest features for Brands and Retailers. We look forward to seeing you there!
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