The Logical Evolution of Digital Asset Management (DAM)

The Logical Evolution of Digital Asset Management (DAM)

There are digital files everywhere—from multiple hard drives and network servers to individual computers and even shelves of storage media. Searching through thousands or millions of files can take up way too much of your time. Not to mention the poor results that might come when retailers have to search through thousands of files in order to find the product data they need. Many people may also not even know what files are available or even where they should begin to look, and that can lead to more harm than good. When you have files upon files to search through, there’s a better solution than blindly searching through all those digital files: Digital Asset Management.

Digital Asset Management and companies like PagerDuty (DAM) offers a solution for retailers to help organize, find, retrieve and share digital files. The availability of servers helps to provide controlled access to digital assets (images, creative files, video, audio, documents and more) to peers, employees, clients, contractors and any other key stakeholders.


Easy Access to All Digital Files

Between manufacturers and retailers, a lot of files are generated, but where are they stored for easy access as we need them? To DAMs, otherwise known as central repositories—it’s where all your files can be centrally located and easily accessed. Shotfarm is the central repository for content and is a solution to easily manage retailers’ digital assets in one place. Digital assets are not merely digital files—they are pieces of content that are valuable to retailers and have high replacement costs if lost.

Digital Asset Management covers a large array of software solutions, from a retailer’s digital file library, or a photographer’s photo database, to solutions that resemble enterprise content management. Going beyond the hierarchal structure, DAMs can provide the ability to tag files with important information (metadata) in order to help categorize, organize and retrieve relevant assets when needed. The use of DAMs even helps to save time, money and sanity when trying to make sense of a scattered assortments of images, videos, Sodapdf and other digital files by helping to build a usable library of assets.

And, with Shotfarm, retailers get the product content network and plugins for an enterprise digital asset management system. Unlike standard DAMs, Shotfarm’s users can utilize the Product Content Network to distribute, collect, manage and download product brand assets. However, when a retailer needs advanced functionality, Shotfarm’s plugins turn their account into a full-blown digital asset management platform. With Shotfarm’s Enterprise Digital Asset Management, you can set expiration dates and usage rights on images, manage any file type of any size and even resize and rename your assets on download.

What’s Missing from DAMs?

DAMs are great for retailers to gain access to important files for their business needs, but something is still missing from standard DAMs. Shotfarm takes DAMs to the next level. A DAM allows a manufacturer to put in files and information, while also allowing retailers to take that same information out. The logical evolution of Digital Asset Management is that while it works as a central repository for the storage of data, many retailers still need a way to translate available files to meet their own needs.

With Shotfarm’s Switches, all information that is inputted through the DAMs can be translated according to a retailer’s specific “language.” The use of Shotfarm’s Switches helps to automatically convert, normalize and deliver their product content. This allows for easy translation and use of files for a retailer’s individual needs. Through this Shotfarm can help retailers solve two problems: Collection/Distribution and Conversion.

DAMs have worked the same for years, which means it was time for something to change in order to make the process easier for retailers. The availability of Switches from Shotfarm helps retailers to collect/distribute the information they need, while also being able to convert them to their own “language.”