Takeaways from IRCE 2016

Takeaways from IRCE 2016

It has now been over a week since IRCE 2016 has ended (I know, sad face), so let’s take a look back at what we learned. IRCE is the retail industry’s leading e-commerce conference and tradeshow. And, with e-commerce continuing to evolve faster than ever, IRCE was and is the perfect place to meet industry experts, the latest and greatest solution providers (Shotfarm), and a community made for networking with thousands of like-minded industry peers.

With all that the IRCE conference and exhibition provides, it’s no wonder why it is such a huge success every year. I asked our team at IRCE what they learned from the event and here is what they had to say:

Brands React

Throughout the three days at IRCE we met quite a few Brands and their main problem seemed to be figuring out how to satisfy the demands of their Retailers. A few even said they were concerned about managing their brand messaging in places like Google. With the ever-growing demands of Retailers for quality content in their format it is no wonder why Brands expressed a concern for overcoming this obstacle.

Retailers Agree

When Retailers stopped by the Shotfarm booth they all had the same pain points—trying to get content from their Brands. With the same pain points, how do Retailers solve this problem? With a Shotfarm Switch. Many Retailers were in awe that Shotfarm’s Switch technology can convert to their standards. They even liked that the service was free, but said that they would pay for the right Brands. With such an easy solution, Retailers wanted to learn more.

A Solution is Offered

With the Retailer and Brand pain points in mind, Shotfarm offers a simply solution for both sides of the spectrum. Shotfarm’s technology allows Retailers to create a Switch that includes their specific needs and requirements of product content from Brands. And, once a Retailer has created a Switch, Brands can go in, purchase a Switch and upload their content. After uploading their content, the Switch will automatically convert the Brand’s data into the Retailer’s specifications. From there a Retailer can directly pull the content in their standards from the Brands, hassle free.

To learn more about the Switch Marketplace, request a demo and take the next steps toward automating content.