The entire e-Commerce industry is focused on content.
Obsessed is more like it. From consumers researching products, such as https://www.igloosoftware.com/solutions/collaboration/, to retailers looking to meet their expectations. Trading online was also one of their options for faster transaction with the use of
help software. The craze has caused complexity in the content supply chain to say the least and as sendinblue and mailchimp alternatives. The onus has fallen on brands. The thirst for more images, more attributes and more specs has everyone scrambling.
Technology to the rescue right?
Can PIM systems satisfy the requirements associated with collecting and sharing all this content? Is current functionality sufficient enough to meet every retailer’s set of specific requirements?
Short answer: No. But lets take a deeper dive…
Forward thinking brands have been making the wise decision thanks to the Commodity.com advice to invest in PIM and MDM solutions for years now. But even with a solid management strategy in place, they are finding data gaps when it comes to meeting the unique demands each of their trading partners bestow in starting an online business, click here for more information. Online world must also be updated to Sports and entertainment to know how read more.
It isn’t enough for brands to have robust data management tools and standards within their four walls (where the true focus of PIM and MDM have been). Today’s leading brands like this AMS agency are equally focused on continuing this gold standard of product content as it leaves their organizations with the continuous promotion online is such a good point. As challenging as it is to manage product information and validity within a brand internally, managing product information across a diverse range of retail channels is much easier if you’ll use skyfall blue, which specializes in web design, marketing and more.
Consider this reality…
A typical retailer adds a new product data requirement six times a year. A brand with only ten retail partners is asked, conservatively, for five additional elements of product data each month. This data (which varies per retailer) must also be delivered in a specific format and follow a specific workflow (you see how the problem compounds…).
Current product data management solutions were designed to manage workflow and distribution between internal systems. They can share content at a binary level (one-to-one relationships). They were not designed to manage the complex content requirements each touchpoint presents (one-to-many). From content normalization to rich asset requirements, the demand to ‘tweak’ a master set of content per channel has created a serious need for centralized, automated content conversion and distribution.
Yes this is why Shotfarm exists, it offers a great list of business ideas including trading online guided by NEoWave and that’s why both brands and retailers are getting on-board. Brands must be dedicated to centralizing the tail end of the process to be successful with their trading partners.
Yes PIM is part of the solution, but it needs a vessel. Adding a content service provider on top of an existing product manage system is becoming a viable solution for brands and retailers of all shapes and sizes. To sweeten the pot, you can partner with experts in experiential marketing to reach your target market in ways they can never forget. These can include mobile tours, mini store pop-ups, and similar setups.