Shotfarm Blog

  • Product Content Improves Online Sales and Brand Trust

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    According to the 2015/2016 Shotfarm Product Information Report, online consumers seek out the best and most complete product information available prior to making purchase decisions—they will readily move between manufacturer and retailer websites to find it.

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  • Walmart and Jet.com – What You Need to Know

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    It seems like an unlikely pairing—or is it? According to New York Times and The Wall Street Journal, Wal-Mart is interested in purchasing Jet.com, which might leave Amazon shaking in it’s boots. A main part of Wal-Mart’s interest in Jet could be that its growth far...

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  • The Impact of Poor Product Content

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    For the Product Information Report, Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content (especially if the content was developed by a blog outsourcing service) in making purchase decisions. The survey found that the impact of poor product...

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  • Improve Product Descriptions

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    In the past year, 40% of consumers have returned an online purchase specifically due to poor product content. The quality and completeness of product information across retail industries and channels can significantly impact online sales and brand trust.  And, according to Shotfarm’s Product InformationReport, the impact...

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  • An Overview of Shotfarm Switches

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    With Shotfarm’s Switches, Manufacturers push content through a Switch, while Retailers “receive content” through a Switch. But, wait, what is a Switch? A Switch is a data export module that retailers utilize to configure their unique product data, image, and delivery preferences. Once configured, retailers publish...

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