In the News

Catch up on the latest press releases, and see what the media has to say about Shotfarm. If you have any questions or comments, please let us know!

 

Contact Us

 

New Vendor Platform for Retailers Enhances Their Selling Experiences.

The launch of Shotfarm’s vendor portal, Vendor Portlet, eliminates reduced sales, market delays, and product returns caused by inept product information. The new product is a feature-rich portal system that can be easily tested, operated, and configured by Retailers. Read the article

Shotfarm Answers Retailers’ Demand for Vendor Portal Designed for Vendors.

Shotfarm’s new solution for Retailers eliminates market delays, reduced sales, and product returns caused by inefficient Product Information workflows while reducing resource costs by 90%. Read the article

Shotfarm CEO Discusses Walmart Content with Content26.

In an interview with Content26, Shotfarm CEO, Mike Lapchick, discusses the need to improve Walmart content. Mike discusses the industry and Walmart’s eCommerce push. Read the article

Shotfarm Exceeds Growth Expectations for First Half of 2016.

Totaling more than 500 new Manufacturers and Brands on the platform, Shotfarm experiences its highest growth rate yet in the first half of the year. Read the article

Getting the Complete Picture.

Walmart streamlines supplier-based content for omnichannel presentation through the use of Shotfarm’s cloud-based system to comply with new product standards. Read the article

5 Types of B2B Product Data That Improve Online Sales.

Shoppers don’t make purchases from websites that fail to provide the information they need to feel confident in their decision. Accurate product data on an eCommerce site builds trust in the company and its products. Read the article

One of the biggest headaches for Retailers is product data.

New Shotfarm features help eliminate data errors when transferring product information and enable automated Switch delivery for manufacturers and retailers. Read the article

E-Commerce Returns & the Lack of Consistency in Product Info

Internet Retailer’s whitepaper understands that Retailers must use cloud technology to effectively serve their omnichannel shoppers. Shotfarm is recognized as an effective platform for this initiative. Read the article

Are Social Media Buy Buttons on the Way Out?

Is Twitter setting the precedent for a buy button bust? Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences. However, don’t give up on all social media channels just yet–Facebook, Instagram and Pinterest could still prevail. Read the article

E-Commerce Returns & the Lack of Consistency in Product Info

Product returns are a significant expense for any retailer, but online retailers seem to see it the most. In fact, in the past year, 42% of U.S. consumers have returned an item they bought online. The lack of consistency related to product information across eCommerce channels is causing a major problem for retailers in the form of returns. Read the article

 

imgres

Online Shoppers are Returning Products in Droves Because of This One Reason

Online shopping is difficult because customers often want to see the product in person before they buy it. Due to this, Retailers need complete and accurate product images and descriptions so the customers know exactly what they are getting. And, with accurate product content Brand loyalty is won. Read the article

CGT Straight Talk: PIM Reality Check

As digital commerce and enhanced labeling requirements continue to rise, consumer goods companies are forced to take a much closer look at how product data is managed. New technology is readily available to help in the process, but the market remains stuck in their ways due to the common myths associated with these initiatives. Read the article

Are Social Media Buy Buttons on the Way Out?

Consumers fail to adopt native shopping experiences on Twitter, which triggers the elimination of buy buttons. However, Facebook, Instagram and Pinterest might still prevail because of their product image focus. Social media platforms are better suited for driving awareness of products, rather than direct sales and accuracy of product advertising on Twitter was too low to be successful.           Read the article

Study Reveals Poor Product Content’s Impact on Digital Sales

The quality and completeness of product content across industries and retail channels significantly impacts online sales and enhances brand loyalty. Incomplete, poor quality product content can lead to shopping cart abandonment, returns and brand mistrust. In this infographic, the impact of poor product content is explained.  Read the article

LOGO_EB

The Trouble with Amazon’s Product Content

According to eCommerce Bytes, consistent and accurate product information is like catnip for consumers in the digital marketplace, but Amazon.com doesn’t always provide the quality content consumers desire. Our very own Shotfarm CEO, Mike Lapchick, discusses poor quality of product information and how Amazon.com has the worst track record.   Read the article

Utilizing Product Content to Identify New Products to Sell

Retailers utilize product content to help identify new products to sell while maintaining the availability of current products. For this reason, Retailers are asking their Suppliers for help by providing accurate, up-to-date product content–even if they don’t currently sell their product. Read the article

Logo_Small Business Trends

How to Create a QR Code for Your Small Business

With the help of Shotfarm’s recent data study, Small Business Trends discusses how to create a QR code for small businesses with an emphasis on how important product content is for consumers throughout the decision-making process given the ubiquity of mobile devices.  Read the article

LOGO_PRWEB

Shotfarm to Exhibit at 2016 IRCE Conference

Shotfarm will exhibit at the upcoming 2016 IRCE Conference and Exhibition June 7-10 at McCormick Place West in Chicago. The theme of Shotfarm’s booth is: “Make the Switch to Better Product Content,” which ties into the conference’s Managing Technology Track.  Read the article

Logo_BestTheNews

The Importance of Unique, Informative and Effective Product Copy

Product descriptions are starting to get their due respect. As stated before, Shotfarm’s recent survey revealed that product descriptions maintains a high effect on critical consumer attributes, such as Brand Trust, Shopping Cart Abandonment and Returns. Read the article

LOGO_MBT

Why High-Quality Product Content Is Critically Important For Sales

The eCommerce landscape is looking bright, in large part due to modern content management, distribution and collection technology that has enabled brands to streamline product information processes.
Read the article

LOGO_RD

Quality Product Content Prevents Online Shopping Cart Abandonment

Online shopping cart abandonment is a problem that is far too common among retailers. While it isn’t always clear why, online shopping carts continue to be abandoned on a regular basis.
Read the article

LOGO_BIZREPORT

Product page conversion rates average 8%

Shoppers increasingly enter online stores through anything but the front door. For many, a product page is the first encounter with a retailer. New research delves into the conversion rates of product pages.
Read the article

LOGO_CGT

How to Reduce the Shopping Cart Abandonment Rate Online

In the Shotfarm Product Information Report, approximately 90% of online shoppers reported leaving a purchase behind at one time or another—it’s the bane of the online retail industry.
Read the article

LOGO_MADM

Shotfarm Research Links Product Descriptions to Customer Loyalty

Shotfarm, a company that specializes in the development of software that helps businesses transfer images and product information from one person to another, recently completed a round of research that answers this question: Is product content helping or hurting your brand?
Read the article

LOGO_WDRB

Shotfarm Sees 106 Percent Growth in Manufacturer Signups in First Quarter of 2016

Impressive momentum from new products and partnerships sets the stage for more than 300 percent network growth in 2016.
Read the article

LOGO_BIZREPORT

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer’s product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new research from Shotfarm.
Read the article

LOGO_ECON

10 Funky Digital Marketing Stats From This Week

Shotfarm has produced a report on product information, looking at how product content affects online sales.
Read the article

LOGO_MCM

The Impact of Poor Product Content [Infographic]

Product content can have an impact on online sales.
Read the article

LOGO_ADNO

PIM vs DAM: Which one will be the winner? [Infographic]

The face of business has been changing in recent years.
Read the article

LOGO_PURO

La información clara y detallada del producto, crucial para los consumidores a la hora de comprar online

Los consumidores dan más importancia a una descripción rigurosa que al precio o las reviews.
Read the article

SupplyChainBrain

Shotfarm Releases Application Enhancements for Workflow Management

A pair of enhancements, the Dashboard and Plugin Store, are released to its user apps for improved workflow management.
Read the article

LOGO_PRWEB

Shotfarm Releases Application Enhancements for Improved User Workflow Management

New capabilities now streamline product content management processes for manufacturers and brands.
Read the article

LOGO_ADNO

Online customer journey: What happens when you fail to deliver on your promise?

A long time ago, when customers wanted to learn more about a product or a service, they had no choice but to either visit the store or give the producer a call.
Read the article

LOGO_RT

Walmart eases product content conversion

Meeting Walmart’s product information requirements is not always easy for its suppliers, but the retailer is providing a new option that may make things a little simpler.
Read the article

LOGO_CSA

Walmart eases product content conversion

Walmart is integrating with product content technology provider Shotfarm.
Read the article

LOGO_BEV

Mobile shopping apps fastest-growing segment

Drizly eCommerce app helps consumers find new brands, products.
Read the article

LOGO_RTP

Inconsistent Product Info Spurs Returns, Erodes Customers’ Trust

A significant majority (76%) of consumers have noticed inconsistent product content for the same product across channels, according to research from product information management provider Shotfarm.
Read the article

LOGO_CGT

Suppliers Now Able to Distribute Product Content Directly to Walmart

By leveraging Shotfarm’s technology and relationships with thousands of retailers in its network, content service platforms now have a scalable service provider to help brands and retailers share product information with their partners.
Read the article

LOGO_BIZREPORT

Experts: How to ensure quality product content

Product content may seem like a simple thing – you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage.
Read the article

LOGO_PRWEB

Shotfarm Now Enables Any PIM, MDM, DAM or Supplier to Distribute Product Content Directly to Walmart and Hundreds of Other Retailers

The new enablement platform from Shotfarm allows any content service provider to seamlessly exchange product information with Walmart and any retailer.
Read the article

LOGO_IRT

What 14.6 Percent Growth In eCommerce Sales Means For Retailers In 2016

Implications of the 2015 total sales figures for the future of retail.
Read the article

LOGO_CGT

How a Product Content Strategy Can Help Brands and Retailers Avoid Last Year’s Holiday Mistakes

For retailers and brands, the new year often means developing strategies to avoid the pain inflicted by holiday workflows, increase sales, and reduce returns.
Read the article

LOGO_EWEEK

Online Shoppers Blanch at Inaccurate Product Descriptions

Forty percent of consumers have returned an online purchase in the past year specifically because of poor product information, according to the survey.
Read the article

LOGO_PRWEB

Shotfarm Wins Consumer Goods Technology’s 2016 Readers’ Choice Award as Top Solution Provider

The award honors Shotfarm in the Product Information Management Category.
Read the press release

LOGO_BIZREPORT

Top 3 Tips to Improve Product Descriptions

According to a recent Shotfarm study, about one-third of shoppers have abandoned an online shopping cart because the product description was poor.
Read the article

LOGO_PRNEWSWIRE

Shotfarm Enables Locally.com to Accelerate Product Information Acquisition & Dissemination

Powerful Product Content Network™ Speeds Time-to-Market, Lowers Costs for More Than 2,500 Locally.com Brands.
Read the article

LOGO_EMARKETER

Accurate Product Info Is a Pain Point for Digital Shoppers

They won’t return to a brand that gets it wrong.
Read the article

LOGO_FBD

The Sharing Economy Moves Into Commercial Retail Content

The sharing economy is no longer just a consumer affair, it’s spreading into the commercial world.
Read the article

LOGO_MCM

Week In Review: REI Says No to Black Friday

Read the article

LOGO_IRT

Quality, Not Quantity, Of Product Info Matters Most In Gaining And Retaining Shoppers

New Study examines the impact of poor product content on retail business.
Read the article

LOGO_WEBMAG

Correlation Between Product Information Quality and Conversion

Online consumers aren’t just going to tolerate surface level product details or lackluster descriptions this holiday.
Read the article

LOGO_FCM

Poor Product Content Undermining Consumer Trust

Only 3 percent of respondents trust marketing content.
Read the article

LOGO_INC

3 Areas Where You Can Easily Improve Your E-commerce Site

Three Areas Where Improving the Customer Experience Can Increase Sales
Read the article

LOGO_ECON

The 10 Best US Digital Marketing Stats We’ve Seen This Week

A new survey by Shotfarm has highlighted the importance of high quality product information.
Read the blog post

LOGO_MP

Information Quality Is Key To Online Sales

According to the latest Shotfarm Product Information Report, quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales.
Read the article

LOGO_ECM

Product Content Critical To Customer Experience

Product content can help or hurt your brand, according to a Shotfarm Product Information report.
Read the article

LOGO_PRNEWSWIRE

Shotfarm Switch Marketplace Provides Manufacturers with Affordable Product Data Distribution to More Than 6,000 Retailers, Distributors, and Service Providers

Shotfarm Product Content Network™ accelerates manufacturer product information conversion to meet retailers’ specific requirements
Read the press release

LOGO_PRNEWSWIRE

Quality Product Content Can Accelerate Sales, Enhance Brand Loyalty

Shotfarm Product Information Report quantifies impact of product content on digital sales
Read the press release

LOGO_INTEL

Manufacturers and Retailers: Is Your Product Content Distribution House in Order?

Manufacturers and retailers looking to keep pace with online market changes are in for a wild ride.
Read the press release

LOGO_RTP

Amid Months Of Hype, Outlook On Buy Buttons Remains Mixed

Social media platforms such as Twitter, Facebook, Pinterest and Instagram all have taken a further dip into online commerce over the past year, with each company announcing that buy buttons will be included as part of the offerings.
Read the press release

LOGO_RIS

Walmart Implements Unified Approach to Supplier Data

Walmart sells countless SKUs from thousands of suppliers and is inundated with reams of product data on a constant basis. To same time and energy and to ensure that all of the data that is streaming into its systems is optimized for Walmart’s use the retailer refuses to accept product data that is not structured to their specifications.
Read the press release

LOGO_PRNEWSWIRE

Shotfarm Webinar Prepares Vendors for Walmart Enterprise Specification 2.0 Requirements

Webinar will offer vendors strategies for meeting Walmart’s October 1 deadline
Read the press release

LOGO_PRNEWSWIRE

Shotfarm’s Switch Platform Simplifies New Walmart Product Data Requirements

Retailer’s enhanced focus on addressing product exchange signals industry need for a streamlined solution.
Read the press release

LOGO_PRNEWSWIRE

Shotfarm Provides Product Information Portal for New Google Manufacturer Center

New partnership offers manufacturers an easy and efficient way to exchange product content with Google Manufacturer Center
Read the press release

LOGO_YAHOO

Enterworks and Shotfarm Announce Strategic Partnership to Help Companies Manage and Share Product Content

Combined Innovation and Expertise of PIM Leader and Fastest Growing Distribution Platform Will Accelerate Manufacturers’ and Distributors’ Reach into New Commerce Channels
Read the press release

LOGO_PRNEWSWIRE

Shotfarm Partners with inRiver to Simplify Exchange of Product Information

Integration Brings Together inRiver’s Product Information Management Software and the New Shotfarm Switch
Read the press release

LOGO_IR

Shotfarm Introduces Switches to Automate Product Information Delivery

Major company launch enables retailers to receive formatted, converted, and normalized product feeds directly from their suppliers with just a few clicks.
Read the press release

LOGO_PRNEWSWIRE

Shotfarm Helps medi Take Control of Medical Device Product Data to Support Strategic Growth

Global Medical Device Manufacturer Leverages Shotfarm Platform to Educate Retailers and Speed Time to Market
Read the press release

LOGO_PRNEWSWIRE

Continuing to Reinvent Product Data Management and Exchange, Shotfarm Announces New Suite of Features

Product Content Network™’s New Offerings Meet Ecommerce Industry Demands for Speed, Simplicity and Efficiency
Read the press release

LOGO_BIC

Hot startups across Chicago, Part 3: West Town’s Shotfarm

Shotfarm has a shot at a $6 billion opportunity in the retail industry, Director of Marketing Rob Cardenas said. Read the article

LOGO_YAHOO

Mountain Hardwear First to Select Shotfarm’s New Branded Library to Manage and Distribute Product Catalogs or Digital Assets

Premium outdoor apparel and equipment manufacturer selects Shotfarm’s DAM tools to manage digital assets, speed time-to-market, and provide a branded experience for retail partners. Read the article

LOGO_IR

Improved product photography helps Parts Town boost online sales

New technology provides 3-D and 360-degree views of products.
Read the article

LOGO_PRLOG

Shotfarm is Named One of the Top 100 Finalists for the 12th Annual Chicago Innovation Awards

Innovative Approach to Solving Retail Industry Inefficiencies
Read the press release

LOGO_1871

Coolest Startup Top 10 Finalists Announced

Community Decides Top 10 Finalists for First Annual Coolest Startup Award
Read the article

LOGO_CMS

Product Content Platform Shotfarm Partners with Content Delivery Network Akamai

Shotfarm, which hosts product content for the retail industry, has joined content delivery network (CDN) Akamai’s NetAlliance partner program, giving the retailer/manufacturer platform the support of a global media distribution network.
Read the article

LOGO_ANA

Shotfarm Joins Akamai NetAlliance Partner Program

Powerful Rich Media Hosting Plus Industry-Leading CDN Creates New Options for Online Retailers
Read the article

LOGO_ZUMIOS

ZumiOS™ Dynamic Imaging Enables High Resolution Pinch-Zoom Experience in All Major Mobile Browsers

Product Content Network™ and Rich Media Hosting Platform Shotfarm Expands Offering
Read the article

LOGO_IR

Consumers can be e-retailers’ best friends in helping to keep content up-to-date.

Internet Retailer highlights Shotfarm as a major player in the product data management industry.
Read the article

LOGO_IHA

Shotfarm Featured by the International Housewares Association

The IHA shows its retailer and manufacturer members how easy it is to add an efficient image management workflow – featuring Shotfarm of course! – to their arsenal.
Read the article

LOGO_ZDN

Three Steps to Transform the Digital Shopping Experience

Shotfarm founder Mike Lapchick teamed up with SPS Commerce Director of Product Management Eric Chaffee to provide insight on a few ways that retailers and manufacturers can work together to improve the online shopping experience for customers.
Read the article

LOGO_SPS

SPS Commerce Partners With Shotfarm

SPS Commerce announces a partnership with Shotfarm to provide product images and information within its Retail Universe community.
Read the press release

LOGO_PRLOG

Shotfarm Launches New Infrastructure To Support Rapid Expansion Of Free Product Image Exchange

Shotfarm has released it’s 2.0 infrastructure update to reveal a bigger, better, faster Product Image Exchange.
Read the press release

LOGO_PRLOG

Briggs & Riley Travelware Endorses Shotfarm

Briggs & Riley travelware has selected Shotfarm as its exclusive image management and distribution platform.
Read the press release

LOGO_IR

For a distributor, a photo management system gets product data to resellers faster

Lafuma Group uploads more than 3,000 photos so resellers can get them on demand.
Read the article

LOGO_BWIRE

Shotfarm Launches Professional Services, including Image Gathering for Retailers

Shotfarm has released a set of professional services to support the growing needs of its retailer and manufacturer communities.
Read the press release

LOGO_NRFS

Photos in a Snap!

STORES Magazine from the National Retail Federation reveals how Shotfarm boosts efficiency for retailers Bob Ward’s and Altrec.com.
Read the article

LOGO_IR

ALPS Mountaineering makes it easier for resellers to access content

Internet Retailer loves to feature Shotfarm members! Check out how ALPS is using Shotfarm to save time.
Read the article

LOGO_IR

PrAna makes photos readily accessible to resellers

PrAna’s Pat Duffy talks to Internet Retailer about how Shotfarm has streamlined the manufacturer’s image distribution process.
Read the article

LOGO_IR

Retailers whip supplier product data into shape so shoppers can find just what they’re looking for.

Internet Retailer highlights Shotfarm as a major player in the product data management industry.
Read the article

LOGO_IR

Skirt Sports shortens time to market by streamlining the transfer of 150,000 product images a year using Shotfarm.

Internet Retailer features an online exclusive case study of Skirt Sports’ use of Shotfarm.
Read the case study

LOGO_EU

How Mike Lapchick Turned a 12 Year Old Problem into a Successful Business

For the entire 12 years that Mike Lapchick owned his marketing company, there was one giant problem that was always getting in the way: there was no consistent way to exchange product images with the manufacturers and retailers he worked with. He came across a few solutions to the problem from time to time, but nothing that really nailed it. So he decided someone had to do something about it. And he did.
Watch the video

LOGO_PE

4-star Practical Ecommerce Review: Shotfarm Streamlines Use of Manufacturers’ Photography

Compelling product photography is a must for online merchants. Without a good visual representation of the products a store is selling, customers probably won’t buy.
Generally speaking, online stores have two basic ways to get product images: (1) take the photos, or (2) use the stock images that many manufacturers or distributors provide. While using your own, professional quality product photography can be a competitive advantage, the reality is that most online stores depend on manufacturer photography for the majority of product images.
In spite of this dependence on the manufacturers, no standardized or centralized means of exchanging images has emerged, until now. Shotfarm is a free asset-exchange service for the retail industry… Read more

LOGO_ROI

Asana Activewear Finds a Digital Asset Transfer System to Improve Efficiency

All About ROI publishes an exclusive case study detailing the 50% efficiency increase realized by Asana Activewear, a Shotfarm member.
Read the case study

LOGO_FW

Free Online Service Shotfarm Allows Furniture Retailers & Manufacturers To Exchange Product Images

Efficiency is the ultimate mantra in today’s business climate, but product image management–on which the retail marketing industry spends $5 billion annually according to AMR Research–continues to be the exception to the rule. Chicago-based start-up Shotfarm aims to change that with a free online service recently made available to home furnishing retailers and manufacturers… Read more

LOGO_EB

Live from IRCE 2010, Meg Robinson explains the premise behind Shotfarm.

Listen to the Auction Bytes podcast from the Internet Retailer conference and exhibition. Listen to the podcast

LOGO_WM

Shotfarm named as one of 20 companies to watch at IRCE 2010

The Internet Retailer 2010 Conference & Exhibition (IRCE), by far one of the largest gatherings for e-commerce professionals, is being held this week in Chicago. Here’s an alphabetical guide to some of the companies worth watching, whether you are able to attend the show or not… Read more

LOGO_LA

Shotfarm goes international with a French review!

ShotFarm propose aux entreprises une banque d’images en ligne pour organiser leurs supports visuels et les partager avec leurs partenaires. Une interface qui devrait faciliter l’archivage et réduire la déperdition d’images…. Read more