The Shotfarm Monthly
by Andrea Roble. As I’ve said time and time again, I’ve learned a lot about the eCommerce industry since I started working at shotfarm. I used to think it was relatively straightforward to design a website, but I now realize there’s a lot to consider. To say implementing an eCommerce website can be complicated would Continue Reading…
by Lee Syrjanen. Product images and image management has been the majority of what I’ve dealt with on a daily basis at shotfarm thus far, but with the impending launch of our new Digital Asset Management tools I’ve begun to focus increasingly on another tool that is becoming essential for both retailers and manufacturers: video. Continue Reading…
by Lee Syrjanen. Last week Andrea wrote a great blog regarding her inner struggle between shopping online and in-store. It’s a great read and if you haven’t checked it out yet you can take a look here, but Andrea briefly touched on a topic that I wanted to expand on a bit more: rich media. Continue Reading…
The shotfarm team is excited to announce the rollout of our new Rich Media Hosting 2.0 platform, a robust update of the Rich Media Hosting offering we launched in 2011. Now all of shotfarm’s hosting customers are able to add the benefits of a world class Content Delivery Network to ensure that their eCommerce sites Continue Reading…
It’s been proven time and again that Rich Product Content leads to greater conversions, higher sales and fewer returns. Sure, it’s a no brainer, but it can take time to evaluate and implement rich media technologies and create new content to maximize their impact. So where are you in your plans to employ Rich Product Continue Reading…
Have you taken a good look at 360 spin photography lately? It’s a pretty compelling case. In a digital world where the holy grail is replicating the tactile in-store experience, spin photography arguably provides the most detailed visual product information possible. By giving consumers the ability to investigate every angle and feature of a product Continue Reading…
by Lee Syrjanen. The other day, in between my research sessions of theoretical physics and Dr. Michio Kaku, I was taking a look at some different retail websites. I’m in the market for some new ski equipment and wanted to get some different ideas online before I went out to the store to try some Continue Reading…
Retail is not a philanthropic industry. It’s ok to admit it: you want (need) to make a profit. So why not do everything in your power to make it happen? Recent studies have shown that rich, dynamic content can increase your sales by more than 150%. And no, having a “zoom” view that’s exactly the Continue Reading…
by Shag Chowdhury If you’ve paid any attention to this space over the last few weeks, and particularly this month, you’ll know how very proud we are of our new hosted viewer, which is available in our new Plugin Store. You probably already know that with our hosted viewer, you won’t ever have to download, Continue Reading…
At long last, Shotfarm is thrilled to announce the launch of its new Plugin Store! We’ve spent the last year working to make sure that shotfarm simplifies image transfer and now we want to help you solve even more problems. Over the next few months, you’ll see several brand spanking new offerings in our Plugin Continue Reading…
With the launch of shotfarm’s new Plugin Store, you can now host images on your website straight from shotfarm’s image library! Never again will you have to deal with the manual process of downloading, renaming, resizing and transferring files to a separate hosting provider. Shotfarm’s new HTML5 viewer lets you showcase alternate images, deep zoom Continue Reading…
Last month, the good folks at TopTenReviews published a review and ranking of the top ten online image hosting sites. It gave a nice breakdown of the various features each website offered (or didn’t offer), highlighted design elements, and offered various ratings in multiple categories. And while the image hosting sites listed are general-purpose, everyday Continue Reading…
If you’ll think back to last month’s Grassroots Branding & Marketing blog entry, I wrote a few words about Viral Marketing; particularly, videos designed for the Web. I believe I wrote something to the effect of . . . thousands to hundreds of thousands of dollars can (and have) been spent on online videos that Continue Reading…
A few months ago, in March, PowerReviews and the e-tailing group conducted a “Social Shopping Survey” of Customer Trust and Online Shopping. The survey fielded questions to 1,000 consumers (split 50 – 50 across genders) who shop at least 4 times a year and spend $250 or more annually shopping online. The results of the Continue Reading…
This week, at the MobileBeat Conference, Facebook’s Erick Tseng announced that Facebook had surpassed 150 million users on mobile devices. When compared with Facebook’s primary online site of more than 400 million users, it doesn’t seem like much. But when you consider that just last February, the company announced it had cleared the milestone of Continue Reading…
On June 1, Nielsen Wire released the results of a survey it conducted among more than 4,200 people who had downloaded a mobile application during the month of May. Respondents were divided between smartphone users and “feature” phone users. The results were pretty interesting (though, personally, I’d like to see a survey of the 30 Continue Reading…
Unfortunately for Adobe and a diminishing legion of Flash developers, unless something drastically changes, Flash will likely spend more time on the sidelines in the coming years before being put out to pasture completely. But wait, you ask, why would Flash be put out to pasture?
Honestly, how many times have you struggled to make an online buying decision because you didn’t feel you had enough information about the product? I’m not just talking specifications; I’m talking “What’s the material?”, “Is there a logo on the back?”, “If I get it monogrammed, how will it look?” visual kind of information. If Continue Reading…
