Archive for the ‘Marketing’ Category

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Pinterest for eCommerce: Important Strategies that Retailers and Brands Need to Know

Apr 19

by Meg Robinson. You can’t have a conversation about retail these days without someone mentioning Pinterest. At eTail West 2012, it was on every presenter’s slides and every attendee’s lips – to the point of complete oversaturation. But this fad can back up the hype: from December to March, Pinterest increased its unique visitors from Continue Reading…

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8 Ways to Enchant your Customers via Social Media

Mar 14

by Meg Robinson. We spent most of this month’s eTail West conference manning our booth and talking to retailers and brands about the challenges they face in gathering and delivering quality product content, but on the last morning, we were able to slip away to watch Guy Kawasaki deliver his keynote speech. For those of Continue Reading…

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‘Tis the Season…for Online Shoppers! Last Minute Ways to Boost Sales and Prepare for the Post-Holiday Rush.

Dec 13

by Sally Mjoseth. It’s that time of year again! Cheer is in the air and the holidays are around the corner. Despite the cold Midwest temperatures, this has always been my favorite season. I love preparing for festivities, decorating my house with lights and garland until it’s nearly unrecognizable, and putting thought and effort into Continue Reading…

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Sharing is Caring: Connecting with the Under-30 Demographic

Oct 19

by Lee Syrjanen. There are some days when I feel like I’m 100 and other days I still feel like I’m 17. I’m not sure what brings this feeling on but you probably have days that are similar. The truth is I’m somewhere in between 24 and 26, and I’m starting to realize what a Continue Reading…

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Marketing with the Placebo Effect

Sep 18

by Morgan Funke. I read Seth Godin’s Sunday blog post this morning and couldn’t help but chuckle at myself for being the very “believer” he writes about. Godin talks about marketing with the placebo effect and how effective it can be, allowing varied perceptions of reality. From a young age we’re taught to respect others’ Continue Reading…

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