Shotfarm Blog

  • Are PIMs equipped to meet the content demands of today’s e-Commerce industry?

    By on February 3, 2017

    The entire e-Commerce industry is focused on content. Obsessed is more like it. From consumers researching products, such as https://www.igloosoftware.com/solutions/collaboration/, to retailers looking to meet their expectations. The craze has caused complexity in the content supply chain to say the least. The onus has fallen on brands. The thirst for...

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  • abandoned cart

    Complete, High Quality Product Data Solves Abandoned Shopping Cart Issues

    By on December 27, 2016

    Online shopping cart abandonment is a problem that is far too common among retailers. According to separate studies conducted by Baymard Institute and Shotfarm, consumers are abandoning their online shopping carts due to inaccurate product data (images and content), among other issues.

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  • Product Content Impacts Level of Returns

    By on December 27, 2016

    Quality and completeness of product presentation in online retail has a direct impact on product sales. However, data is often inaccurate, inconsistent, incomplete and outdated, which leads to a higher level of returns. As a result, Retailers and Manufacturers experience significant financial ramifications, this usually affects...

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  • Get Accurate Product Data to Walmart Before Christmas

    By on December 25, 2016

    Don’t even remind me about Christmas, it’s too early. That is typically the reaction when you mention the upcoming Christmas season, but guess what? It’s Christmas in July! Walmart is rushing to get accurate product data from its Manufacturers and Suppliers, and we couldn’t agree more with...

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  • Remember These 5 Tips When Naming Your Image Files

    By on December 24, 2016

    While there might not be a standard for naming your image files, there are some strategic ways you can name your files. Developing a consistent naming convention will not only save you time and frustration, but it will help your resellers to easily determine what your...

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